Designing Brand Identity
Designing Brand Identity
This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. * Infuse your brand with authenticity and meaning * Create a cohesive suite of branding products * Design for flexibility, durability, and sustainability * Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.
PRP: 310.00 Lei
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279.00Lei
279.00Lei
310.00 LeiLivrare in 2-4 saptamani
Descrierea produsului
This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. * Infuse your brand with authenticity and meaning * Create a cohesive suite of branding products * Design for flexibility, durability, and sustainability * Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.
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