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Strategies for E-Business : concepts and cases

De (autor): Albrecht Enders , Tawfik Jelassi

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Strategies for E-Business : concepts and cases - Tawfik Jelassi, Albrecht Enders

Strategies for E-Business : concepts and cases

De (autor): Albrecht Enders , Tawfik Jelassi

0
(0 review-uri)
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

2nd edition
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PRP: 359.04 Lei

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233.38Lei

233.38Lei

359.04 Lei

Primesti 233 puncte

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Descrierea produsului

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

2nd edition
Citeste mai mult

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