1. Heikala has a growing and very interactive following on social media - 400k+ on Instagram alone, over 163k on Twitter and large audiences on Tumblr and Facebook too.
2. Traditional watercolour painting with a contemporary twist.
3. Popular style influenced by both Finnish and Japanese cultures.
4. In-depth tutorials and how-to product design guides including designing an "on-trend" enamel pin.
5. Lots of advice, tips and sharing of experiences to aid anyone hoping to forge a successful career as artist.