Brand vs. Wild
Brand vs. Wild
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
Focus on navigating risk instead of trying to measure or reduce it.
Cultivate your brand's will to live by staying positive and asking the most important question: Are you worth it?
Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut.
Develop a concept of "mission" to ensure internal alignment and reduce friction.
Act with urgency rather than waiting for the right circumstance.
PRP: 142.66 Lei
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128.39Lei
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Descrierea produsului
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
Focus on navigating risk instead of trying to measure or reduce it.
Cultivate your brand's will to live by staying positive and asking the most important question: Are you worth it?
Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut.
Develop a concept of "mission" to ensure internal alignment and reduce friction.
Act with urgency rather than waiting for the right circumstance.
Detaliile produsului